Blogging For Business Make Your Blog A Conversation

Developing the Next Generation of Rainmakers Blogging for Business: Make Your Blog a Conversation I’ve coached at least 100 lawyers who are blogging. You likely recall that I describe blogging as a conversation with the reader designed to build rapport and a trust based relationship. I tell lawyers you can’t do that if you write a blog like it is a brief for a federal circuit court. You need to write the way you talk. Recently Seth Godin made the same point about business writing. He wrote:  The simple way to get better at business writing. His main point: Don’t do business writing…Write like you talk instead. Look at your last blog post. Is it written the way you would explain the issue to me if we were having coffee? Will I get to know you better after reading your post?   I practiced law for 37 years developing a national construction law practice representing some of the top highway and transportation construction contractors in the US.